An immersive art museum is opening in Downtown Crossing this winter.
The New York Times hailed Boston’s new cultural offerings
WNDR Museum (pronounced “wonder”), an immersive Chicago art museum that opened in 2018, plans to expand to San Diego, Seattle and Boston in 2023. The Boston museum will open in Lafayette City Center from Downtown Crossing to 500 Washington St.
The Chicago museum, which features works by local and global artists, was recently named one of the top 10 immersive art experiences in the United States by readers of USA Today. Current Chicago exhibits include Japanese artist Yayoi Kusama’s “Let’s Survive Forever,” which features an infinity mirrored room, and the popular WNDR Light Floor, made up of hundreds of motion-sensing LED panels.
“We’ve built something really special in Chicago,” said Ryan Kunkel, president of WNDR Global, adding that the team was “ecstatic” about bringing the museum to Boston.
Boston is the perfect location for a WNDR museum, Kunkel said.
“It’s a city with such a rich history, context and culture but, to our knowledge, it doesn’t have that new era artistic and technological experience that we’re excited to bring to the city,” he said. -he declares.
The 17,000 square foot museum will be located on the main level of the Lafayette Center and will include a cafe, lounge and retail area. It’s an ideal space for special events, Kunkel said, and for WNDR museum youth programming and STEAM education.
The WNDR Museum Boston will include unique and interactive works by local artists, who will also work with acclaimed artist David Allen, Director of WNDR Studios. Allen is best known for his work as a tattoo artist supporting people after mastectomy.
“Things are falling into place in a beautiful way,” Kunkel said. “We curate an amazing space in partnership with local artists. We’re consolidating works of art that we can showcase, and then we have some really cutting-edge technology that we’ll be integrating into new exhibits that we’re excited to unveil in the space. »
People are looking for immersive experiences right now, especially after experiencing the Covid-19 pandemicKunkel said.
“I think people appreciate human-to-human engagement in real life and community activities and things that are new and different,” he said.
“We are excited to bring this new tenant to the city which will not only be a vibrant destination for nearby residents and office workers, but will also attract new tourists and visitors from across the city, region and the world. “said Audrey Epstein Reny, co-CEO of The Abbey Group, the local owner of Lafayette City Center, in a statement.
Art is changing, Kunkel said, and widely followed digital artists are sparking new conversations about the construction of art — and who an artist is.
“There are so many changes happening in both the physical and digital art worlds,” Kunkel said, and his museum “integrates the two into a fascinating space that combines art, technology, more you the individual where two guests do not have the same experience.Unlike the traditional museum, we ask you to awaken your curiosity, interact and engage.
Tickets to the WNDR Museum Boston will cost $32 to $38 for adults and $22 to $28 for children ages 3 to 12, depending on the time and day of visit.
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