There are cities in the world where tourists do not need to enter a museum to discover works of art. The town of Erriadh, on the seaside island of Djerba, in southern Tunisia, is one of them.
A collective of artists used old buildings, houses and walls as their canvas.
Whether pottery or landscape paintings, the murals visible in the four corners of the city offer a glimpse of different universes.
“Djerbahood is a village where about 150 artists, or even a little more, have come to express themselvesMehdi Ben Cheikh, gallery owner and organizer of “Djerbahood” details. Street artists from around 34 nationalities came to express themselves in a village with 2,000 years of history; the choice of decor makes a lot of sense.“
Djerba is famous for its pristine beaches and clear water, but more and more visitors are thinking outside the box. They go to the city of Erriadh to stroll through the streets of the open-air museum. The street art project known as “Djerbahood” was first organized in 2014.
“The goal of this project is to create a new way of exhibiting urban art, to create a museum, a real museum, with labels for the works, with certain lighting, certain works and a stagingreveals Ben Cheikh. We also want to create a dynamic, to give this museum to the inhabitants so that they appropriate it and that it becomes a kind of business for them.“
The growing visibility of the city can indeed be a vector of growth. The Tunisian Ministries of Tourism and Cultural Affairs as well as the EU support the project. Today, art contributes to preserving the thousand-year-old heritage of the island.
“”Djerbahood” is a must in Djerba. It’s not the first time I’ve come here, but what’s good is that it changes and each time we’re curious to come back to see what’s different and which is not.”
New colorful murals spanning tens of meters on the wall appear frequently. In 2022, Invader and El Seed were two of the new additions to the collective of street artists. Influential American artist Shepard Fairey, better known as Obey, also took part in this year’s project.