HOFA Gallery launches London’s first DAO for art collectors


LONDON, October 28, 2022: Founded in 2012, the pioneering international contemporary art gallery HOFA Gallery will celebrate its tenth anniversary on November 11, 2022 by launching London’s first-ever decentralized blockchain-powered community of contemporary art collectors called HOFA DAO (Decentralized Autonomous Organization) .

HOFA DAO’s new artistic community-led organization will allow its members to make all decisions regarding the governance of their artistic portfolio, such as voting for new acquisitions. HOFA’s vision is to make investing in contemporary art open and accessible to everyone using Blockchain technology. This is a natural next step for a company that has a strong track record of creating accessible artistic experiences through contemporary art and top-notch investments.

HOFA Co-Founder Elio D’Anna says of the HOFA DAO, “While the NFT digital collectibles market has shrunk over the past 10 months, we’ve seen a 20% increase in the number of collectors investing in physical assets through the use of NFT authentication and blockchain technology.This is the unique aspect of the HOFA DAO, membership is obtained through NFT passes giving access to works of physical art of investment quality, thus the collector benefits from the double security of the blockchain with the stability of the traditional art market.

He adds, “This is the new beginning of HOFA’s second decade of pioneering artistic experiences.”

The founding artist members are 100 highly selected global artists and the $3,000,000 portfolio includes works by top notch artists like Daniel Arsham and Invader, as well as established and emerging contemporary artists such as Jan Kaláb, Zhuang Hong Yi, Ilhwa Kim and bio-generative. the artist Agoria.

The first issue of 1,111 (out of 3,333) HOFA DAO NFT Membership Cards is available November 11 at 3 p.m. (GMT), each worth $250 and available through Magic Eden’s Ethereum Launchpad, purchasable with crypto, Apple Pay and all major credit cards.

Members will benefit from fractional ownership of the tokenized wallet, and profits from monthly auctions and sales will occur on-chain and be distributed via smart contracts, ensuring transparency across the ecosystem and its ARTEM Coin cryptocurrency. Other membership benefits include VIP access to exhibitions, art fairs, early releases, and access to HOFAVERSE, a new multi-user interactive Metaverse VR gallery.

HOFAVERSE, a new Metaverse VR experience located in HOFA’s flagship gallery in Mayfair, London

Jack Lu, CEO and Co-Founder of Magic Eden, says of the partnership on the HOFA DAO project: “At Magic Eden, we are constantly seeing the NFT space evolve. The trend of using blockchain technology to secure tangible assets is growing rapidly, and we are thrilled to bring HOFA DAO’s inaugural portfolio of masterful artworks to market through Magic Eden’s world-class Launchpad.

Danilo S. Carlucci of Morningstar Ventures says of the HOFA DAO investment: “Since we at Morningstar Ventures have increasingly invested our resources in building new NFT-related businesses, our partnership with HOFA on this DAO project allows us to explore new use cases.The marriage between art and Web 3 is here to stay, and we are just starting to see new ideas and concepts come to fruition.

Press opening November 10, 2022, 9 a.m. – 2 p.m. RSVP [email protected]

London Pre-Launch Party at HOFA Gallery unveiling HOFAVERSE in conjunction with London Crypto Week by TOKEN2049 on November 10, 2022, 6-9pm. RSVP

Launch of HOFA DAO NFT Membership Cards on Magic Eden Ethereum Launchpad is available on November 11 at 15:00 (GMT)


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