ILLYCAFFÈ CONTINUES TO CELEBRATE 30 YEARS OF THE ILLY ART COLLECTION WITH AN EXHIBITION AT THE HAKONE OPEN AIR MUSEUM

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TRIESTE, Italy, October 24, 2022 /PRNewswire/ — illycafethe global coffee brand recognized for its enduring quality and for the close relationship it has forged with the world of contemporary art, continues to celebrate the 30 years of the illy art collection with an installation at Hakone Open Air Museum in the Ashigarashimo district of Japan.

Of October 22n/a2022 to January 15e2023, visitors to this open-air exhibition will be able to discover how the most famous contemporary artists have interpreted the historic white espresso cup designed in 1991 by Matteo Thun for illy. A chandelier like those found in illy cafés around the world will unveil the most emblematic of the 459 espresso cups designed by 125 renowned artists since 1992, and which today constitute one of the most important contemporary art collections in the world.

A cup of illy coffee symbolizes the combination of good taste, beauty and sustainability. This union takes shape in the illy Art collection, the iconic cup that has transformed an everyday object into a blank canvas on which the different languages ​​of the illy universe have blended over the last 30 tears. Anyone who enjoys an illy espresso can enjoy, in a single gesture, the aroma and flavor of sustainable and high-quality Arabica, as well as a complete aesthetic, visual and tactile experience in close contact with art. contemporary.

illycafe is an Italian family business, founded in Trieste in 1933. Its mission has always been to offer the best coffee in the world. Illycaffè produces a unique 100% Arabica blend, combining 9 of the best varieties in the world, selected by illycaffè: every day 8 million cups of illy coffee are served in more than 140 countries around the world, in cafés, restaurants and hotels, in cafes and monobrand stores, at home and in the office. Thanks to its innovations, illycaffè contributes to the technological progress of coffee worldwide. In 1991, the “Premio Ernesto Illy de qualidade sustentavel do cafè para espresso” was launched in Brazil for a quality espresso coffee. Illycaffè has contributed to the sharing of know-how, paying producers a premium price for the best quality selected by illycaffè. Since 2016, with the “Ernesto Illy International Coffee Award”, the company has celebrated coffee producers around the world who, according to illy, have produced the best sustainable coffee. Since 2013, the company has been included in the list of the most ethical companies in the world. In 2019, it reinforced its commitment to pursue a sustainable business model integrating the interests of people with the environment, by adopting the statute of Società Benefit and by enshrining this commitment in its own statutes. In 2021, illycaffè was the first Italian company in the coffee sector to obtain the international B Corp certification due to its commitment to complying with the highest standards of social and environmental performance. The company also founded the University of Coffee, which aims to share culture at all levels, providing comprehensive and practical training for producers, baristas and coffee lovers. Everything “made in illy” is about beauty and art, founding principles of the brand, starting with its logo, designed by the artist. James Rosenquist, to the illy Art Collection cups, decorated by more than 120 international artists. In 2021, the company had 1305 employees and a turnover of around 500 million euros. There are 205 illy single-brand stores in more than 40 countries around the world. In 2021, Rhône Capital becomes a minority shareholder of illycaffè with the aim of contributing to the company’s international growth projects.

SOURCE illycafé

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