LONDON, October 8, 2021 / PRNewswire / – In keeping with tradition, at the 53rd Barcolana Sailing Regatta, the iconic espresso cup designed by Matteo thun because illy in 1991 becomes a canvas to be decorated by the greatest contemporary artists. For this year’s edition, illycaffè chose the Israeli artist and designer Ron arad, whose work is exhibited in the world’s largest art collections. He took inspiration from the 53rd Barcolana’s motto, “The New Routes”, to create his own version of the iconic cup.
The new illy Art Collection Barcolana presents a minimalist style with sinuous lines that bring to life the very essence of the regatta itself: the sea, the boats and their sails. In Ron Arad’s cup, sailing takes on new forms, in part thanks to its decision to choose a type of brush capable of reproducing traditional painting techniques on digital media. Through lines, colors and images that evoke maps and nautical charts, we are invited on a journey along new and unexplored routes.
“In this illy Art Collection, Ron Arad gives our cup the spirit of freedom and innovation that permeates the 53rd Barcolana. We are proud to renew our partnership with the flagship event of the city of Trieste and to dedicate this new illy Art Collection. It encourages us not to be afraid of the challenges that await us and motivates us to set out on new roads on blue seas and under clear skies. A message of hope and confidence that we are happy to share. ‘offer everyone around a good coffee “ said Massimiliano Pogliani, CEO of illycaffè.
Ron Arad’s The illy Art Collection espresso cup is available for purchase at illy single-brand outlets (Cafè and Shop) and on the e-shop www.illy.com for £ 25.
Illy art collection
The Illy Art Collections were born in 1992 from an idea of Francesco Illy: these are author’s cuts numbered and signed by more than 100 internationally renowned artists. Great masters like Marina abramovic, Michelangelo Pistoletto, Louis Bourgeois, Marc Quinn, AI Weiwei … and young creative talents. An everyday object like the white cup imagined by Matteo thun transforms into a real canvas on which the protagonists of contemporary art continue to draw inspiration, making the gesture of drinking an espresso an experience that involves the senses and the mind.
Ron arad, architect and designer, was born in Tel Aviv in 1951. He is one of the founders of the One Off design agency in 1981 and 1989, with Caroline Thorman, he founded Ron Arad Associates, an architecture and design firm. He is currently Professor of Product Design at the Royal College of Art in London. The name Ron arad is synonymous with constant experimentation with materials and a radical conceptual overhaul of the shapes and structures of furniture, which has made him one of the leaders in contemporary design. His professional activity focuses on limited edition pieces. His work has been presented in major museums and art galleries, often as part of famous collections such as those of the Center Georges Pompidou in Paris, the Metropolitan Museum of Art in New York City, the Victoria & Albert Museum in London, and the Vera Design Museum in Germany.
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