Matteo Thun designs the illy art collection dedicated to the 54th Barcolana Sailing Regatta

0

TRIESTE, Italy, September 29, 2022 /PRNewswire/ — Again, illycafe celebrate the history Barcelonathe international symbol of the Trieste sailing regatta, now in its 54th year, with a special illy art collection. Elegant and essential lines of Matteo Thunthe Italian architect and designer who was one of the co-founders of the mythical Memphis Group, symbolizes an important edition of the regatta, finally back in force after two years of pandemic, with all the magic of the biggest sailing event in world.

Pupil of Oskar Kokoschka and Emilio Vedova and the founder of a multicultural design and architecture agency in MilanoThun drew inspiration from Barcolana’s values ​​to come up with his own personal take on the iconic mug, which he originally designed himself in 1991, and which has since become a blank canvas for top artists to personalize. contemporaries.

From the joy of sailing the seas to the liveliness of a city like Trieste, and from respect for inclusivity to curiosity and spontaneity, Barcolana’s DNA, its aspirations and its relationship with participants are captured in a single image: a fingerprint colored by Matteo Thun on the mug that conveys the powerful optimism that the human touch can spread around the world. Like the symbol on the 54th Barcolana poster, the lines of the digital print are reminiscent of a moving sea: currents carrying empathy and vitality that come together in a surge of joie de vivre and leave a beneficial imprint on the planet.

This is how the new illy Barcolana art collectionthrough lines, colors and words, invites everyone on a journey on new and unexplored roads – just like sailors driven by curiosity, positive human influxes sail confidently towards their destination: happiness.

“This year again, illycaffè supports Barcolana with a ‘gesture of beauty’ and offers its contribution through art, a language in which we have been expressing ourselves for years”, comments Cristina ScocchiaCEO of illycaffè. “Just as illy transforms an everyday object – the coffee cup – into a work of contemporary art accessible to all, Barcolana transforms a sporting activity commonly considered exclusive – sailing – into a party that welcomes all lovers of sea ​​without distinction. This is why in this illy Art Collection, Matteo Thun perfectly synthesizes the deepest meaning of Barcolana: the joy of sharing a passion and cultivating shared values ​​such as harmony between man and nature. , inclusivity, respect and joie de vivre. The same values ​​that have always guided our company.”

I’m very grateful to illy for involving me in this project, and I’m very happy that other great artists have used the iconic mug to share and present their ideas. The lines of the fingerprint on the illy mug that I originally designed exactly 30 years ago aim to convey the strong optimism that a human touch can instill in our planet and carry a very simple message: let a positive impression on the world,” Explain Matteo Thun.

by Matteo Thun The illy Art Collection mug will be available from September 30 at the recommended retail price of €25 at single-brand points of sale (illy Caffè and illy Shop) and on the e-boutique www.illy.com.

illy art collection
The illy art collections were born in 1992 from an idea by Francesco Illy: these are numbered author cuts signed by more than 100 internationally renowned artists. great masters such as Marina AbramovicMichelangelo Pistoletto, Louis Bourgeois, Marc Quinn, AI Weiwei… and young creative talents. An everyday object like the white cup imagined by Matteo Thun turns into a real canvas on which the protagonists of contemporary art continue to draw inspiration, making the gesture of drinking an espresso an experience that involves the senses and the mind.

Matteo Thun, architect and designer, was born and raised in the bilingual German and Italian region of South Tyrol, Italy. After his studies with Oskar Kokoschka and Emilio Vedova at the Academy of Salzburg, he obtained with distinction a degree in architecture from the University of Florence. He co-founded the ‘Memphis’ group in Milano in 1981 with Ettore Sottsass and opened his own studio in Milano in 1984. He created Matteo Thun & Partners in 2001 – the studio’s designs are inspired by timeless simplicity and centered on the human scale. The company operates internationally in the hospitality, healthcare, residential, office and retail sectors and in product design. Composed of an interdisciplinary team of 70 architects, interior designers, product designers and graphic designers, Matteo Thun works at micro to macro scales with an emphasis on managing highly complex projects. Work prioritizes aesthetic durability, technological longevity and the future life of buildings and products. A deep respect for the soul of a project and a sensitive approach to the individuality of the client is the key to everything by Matteo Thun work. Specialized in the hotel industry, with a particular focus on luxury hotel projects and character residences, Matteo Thun provides custom and turnkey concepts, including architecture, interiors and lighting solutions. Well-being is also at the heart of its design philosophy. This is expressed most clearly in healthcare projects, where the relationship between patients and their physical environment is the primary concern. by Matteo Thun the architecture, interior and product design is the result of an ongoing dialogue between customers and its DNA, the place, its people and its culture.

illycafe is an Italian family business, founded in Trieste in 1933. Its mission has always been to offer the best coffee in the world. Illycaffè produces a unique 100% Arabica blend, combining 9 of the best varieties in the world, selected by illycaffè: every day 8 million cups of illy coffee are served in more than 140 countries around the world, in cafés, restaurants and hotels, in cafes and monobrand stores, at home and in the office. Thanks to its innovations, illycaffè contributes to the technological progress of coffee worldwide. In 1991, the “Premio Ernesto Illy de qualidade sustentavel do cafè para espresso” was launched in Brazil for a quality espresso coffee. Illycaffè has contributed to the sharing of know-how, paying producers a premium price for the best quality selected by illycaffè. Since 2016, with the “Ernesto Illy International Coffee Award”, the company has celebrated coffee producers around the world who, according to illy, have produced the best sustainable coffee. Since 2013, the company has been included in the list of the most ethical companies in the world. In 2019, it reinforced its commitment to pursue a sustainable business model integrating the interests of people with the environment, by adopting the statute of Società Benefit and by enshrining this commitment in its own statutes. In 2021, illycaffè was the first Italian company in the coffee sector to obtain the international B Corp certification due to its commitment to complying with the highest standards of social and environmental performance. The company also founded the University of Coffee, which aims to share culture at all levels, providing comprehensive and practical training for producers, baristas and coffee lovers. Everything “made in illy” is about beauty and art, founding principles of the brand, starting with its logo, designed by the artist. James Rosenquist, to the illy Art Collection cups, decorated by more than 120 international artists. In 2021, the company had 1305 employees and a turnover of around 500 million euros. There are 205 illy single-brand stores in more than 40 countries around the world. In 2021, Rhône Capital becomes a minority shareholder of illycaffè with the aim of contributing to the company’s international growth projects.

Quote

View original content: https://www.prnewswire.com/news-releases/matteo-thun-designs-the-illy-art-collection-dedicated-to-the-54th-barcolana-sailing-regatta-301636630.html

SOURCE illycafé

Share.

Comments are closed.