One of South Africa’s most beloved artists, and arguably a household name in the art world, Jan Hendrik Viljoen, aka ‘Portchie’, is breaking down barriers by becoming the first South African artist to sell. a generative canvas art collection through non-fungible tokens (NFT) that is taking the world by storm.
Using a random number generator, a collection of only 1000 NFTs will be created starting August 25, 2022.
“Art is something that brings joy to my eyes and soul and makes life special for me. This project called ‘Cycling by the Riverside’ is very exciting because I’m not a digital artist, but I’m able to achieve something like that,” Portchie says.
An NFT is a digital asset that exists completely in the digital universe – you can’t touch it, but you can own it. And with Facebook and Instagram pushing to allow users to use their NFTs within their platforms, owning art in the digital world is set to become mainstream in the future.
Portchie has partnered with a team of creative technologists to create a system by which every NFT will be created digitally. This means that each of the multiple hand painted elements and their variations have the ability to be randomly selected and then combined to create a unique digitally created work of art.
Portchie’s art quickly became popular after selling out at his first major solo exhibition in 1991 and in 1995 he went to open an art studio called The Red Teapot Gallery where nearby Stellenbosch Art Galleries started buying his art.
Portchie’s works are a hallmark of vibrant colors, distorted shapes and blue trees and can best be described as an “explosion of joyful color”.
Since its inception, Portchie has sold over 18,000 original paintings and over one million prints worldwide. Unlike limited editions or prints, this NFT collection will only consist of unique collectibles, meaning you won’t be able to find two that are copies of each other.
NFT art has made global news over the past year, with several high-profile sales grossing millions of dollars. For example, in 2021, Daily: first 5,000 days was sold for $69.3 million.
In addition to owning the digital asset, each NFT will allow its owner to redeem a high-definition print of their collectible, signed by Portchie himself.
It will also accept a limited number of commission requests from those who also want a painted copy of their unique collectible.
Through a process called minting — taking digital data and turning it into cryptographic collections or digital assets — fans everywhere now have the ability to instantly own the unique collectible. Fans can mint their NFT instead of buying it.
A whitelist in the NFT world is a list of people who get in early and have guaranteed access to the mint and often have the option to purchase the NFT at a lower price before it is released to the general public.
Those who want to be whitelisted can do two things:
- Go to Discord and sign up to join the “Cycling by the Riverside” community of fans and art lovers.
- Subscribe to the newsletter on the site. You will then receive an email and your wallet addresses will be collected and notified on the day everything goes live.
Watch a step-by-step guide video on how to buy your NFT here