This luxury building in Miami is launching an NFT art collection for its owners


Just in time for Miami’s Bitcoin 2022, the world’s largest Bitcoin conference, Lofty Brickell Residences Miami has announced the launch of the first-ever NFT art collection designed for Lofty condo owners. Not only will owners receive an original NFT with the purchase of a condo, but the building will feature a special collection of NFTs with digital art displayed in common areas of the building.

Digital art will be featured in the lobby and common areas and will feature works by four artists, including Miami-based multidisciplinary artist Carlos Betancourt. Lofty is a 44-story condo tower with units ranging from studios to two bedrooms, priced from around $439,000 to around $800,000. The building also boasts 40,000 square feet of incredible amenities. It is Miami’s first luxury condominium tower designed for home sharing and short term rentals. It is located in the up-and-coming neighborhood of Brickell, within walking distance of fabulous restaurants in town and a short drive to South Beach. The building is being developed by Newgard Development Group and designed by renowned architecture and design firm Arquitectonica.

“Our local government is on a mission to encourage technology companies, especially in the crypto space, to do business here,” said Newgard Development Group Founder and CEO Harvey Hernandez. Forbes. “Combined with the fact that Miami is home to one of the most innovative and forward-thinking group of developers, it’s only natural that the two worlds converge.”

At closing, the developer plans to transfer NFT ownership to the buyer’s digital wallet. They can display the art within their units and share the rotating collection pieces in the building’s shared spaces. This is the first condominium building to adopt NFTs in this type of real estate transaction. Lofty’s NFT program is a collaboration with Indiewalls, a New York-based art consultancy.

Betancourt, a contemporary artist whose work has been featured in collections at the Metropolitan Museum of Art, the Smithsonian National Portrait Gallery and more, will be the first of four artists to create this digital art. For this first series, he will activate his Re-Collections VIII series into a motion-driven animated series that features spirals of flowers and objects. The idea is to reflect the functions of the brain and the importance of remembering memories in defining our lives. The Newgard team is committed to showcasing Miami’s diverse community and heritage through the work of other local artists. These artists will be announced at a later date.

“The concept aligns with our forward-thinking vision for the future of homeownership,” says Hernandez. “Lofty is about owning luxury real estate differently. We want to encourage our residents to also own art differently and enjoy it everywhere, on their own terms.

Miami is one of the crypto capitals of the country, home to several crypto companies and investors. It is also one of the top cities when it comes to real estate mergers along with cryptocurrency, NFTs, and the metaverse. Earlier this year, ONE Sotheby’s in Miami announced the launch of a real-world home sold using NFT technology. Even other cities in Florida are promoting NFT technology. Earlier this year, the first-ever real estate deal in Tampa was announced, where a woman bought a house using NFT. Even the presence of NFTs and crypto culture at the recent Art Basel Miami marked a turning point in the city’s acceptance of digital art. This could prove that this is just the beginning of the roles that NFTs will play in both art and real estate. In Lofty’s case, it’s both.

“Miami’s real estate market is emerging as a national incubator for new residential models, with short-term rental condos quickly becoming the most in-demand product,” Hernandez says. “Lofty is more personalized and connects unit owners with each other and encourages a cultural connection by bringing next-generation art into the building.”


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